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Product Improvement Specialist - SEO/SEM/Social

Marketing & Communications
014460 Requisition #

Colleagues you’ll love.
A dynamic and collaborative workplace where you can contribute to our story.
An access to over 6,000 free courses for your continuous development and career growth.
Comprehensive benefits from day one.

This is the #YPLife and what working at YP is all about.

What is a Specialist – Product improvement at Yellow Pages?

Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.


The Product Improvement Specialist plays a key role in ensuring Yellow Pages offers the very best experience and products to all customers. He is responsible for reviewing the customer’s portfolio and providing feedback to individuals and teams in order to continuously improve the overall quality of YP’s digital products and service. The ideal candidate has a passion for coaching and continuous improvement, as well as an eye for detail.





  • Identify trends and coaching opportunities for individuals or teams; build clear coaching packages with recommended action plan to improve on problematic elements.
  • Present areas that need to be improved face-to-face, on the phone or by email to the relevant teams, individuals or team managers.




  • Evaluate one or many digital products for a given customer, ensuring the quality of the campaigns, content, website or ads and provide a grade for each product evaluated according to a grid of key indicators.
  • Verify that each product in the customer’s portfolio is aligned with the overall marketing strategy in order to maximize the client’s ROI and performance.




  • Identify opportunities or clarifications required in the product construct, scope or guidelines; present these insights to the product manager.
  • Identify gaps in the fulfillment processes that lead to a decrease in product quality – consultation calls, content gathering, instructions sharing, queries resolution, etc. and propose solutions to improve the processes.
  • Participate in continuous improvement initiatives as a subject matter expert.

Why should you apply for this Specialist – Product improvement position?


  • We bet on everyone potential rather than pressure management
  • We offer training, a flexible benefits package on your first day, a casual environment where you can wear jeans
  • We distinguish the most beautiful achievements by awarding prizes or recognition programs
  • We propose to our employees to advance in their career according to their expectations
  • We work in the amazing Nordelec building which includes a gym
  • Work schedule from Monday to Friday daytime


What do you need to be a Specialist – Product improvement at Yellow Pages?

Education, Experience and Technical skills

  • University degree, preferably in communications or marketing.
  • Experience: 3 years in a similar position.
  • Bilingual: French and English – advanced writing, reading and speaking
  • Relevant Digital Marketing industry knowledge: SEO, SEM, Display Advertising, Websites, Mobile and/or Social.
  • Experience editing or revising web content is considered an asset
  • Yellow Pages advertising knowledge is considered an asset
  • Proficient skills in MS Office, particularly Word, Excel and Powerpoint

Soft Skills and Competencies

  • Incredible attention to details
  • Proactivity
  • Curiosity and desire to keep learning
  • Ability to handle multiple and changing priorities requiring the use of independent judgment
  • Client-oriented approach
  • Problem solving
  • Able to communicate effectively with team members at all levels of the organization

You are ready to join the Yellow Pages adventure as a Specialist – Product improvement? Send us your resume right now!


About Yellow Pages

We’ve been in the game since 1908 and we continue to transform to offer our 229 000 clients the best possible products and services. We foster business relationships


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